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Çпø¸í : YBM °­³²

°Ô½ÃÀÏ : 2019.09.19

 [°­³²YBM ÅäÇÃ] ¹èÁÖÀº½ÜÀÇ ÅäÇùè°æÁö½Ä –  ¸Å¸ôºñ¿ë (sunk cost) 

 

 

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ÅäÇà ½ÃÇè¿¡ ÀÚÁÖ ³ª¿À´Â ¸Å¸ôºñ¿ë, sunk cost¸¦ ¾Ë¾Æº¸°Ú½À´Ï´Ù!!!

 

¸Å¸ôºñ¿ë(sunk cost): ÀÌ¹Ì ÅõÀÚ¸¦ Çϰųª ÁöÃâÀ» Çؼ­ ´Ù½Ã ȸº¹ÇÏ´Â °ÍÀÌ ¾î·Á¿î ºñ¿ëÀ» ¶æÇÏ´Â ¿ë¾î!

A cost that has already been incurred and thus cannot be recovered. A sunk cost differs from other, future costs that a business may face, such as inventory costs or R&D expenses, because it has already happened. Sunks costs are independent of any event that may occur in the future.

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»ç¶÷µéÀº º»Àü½É¸®°¡ Àֱ⠶§¹®¿¡ ÅõÀÚÇϰųª ÁöºÒÇÑ ºñ¿ëÀÌ ¾Æ±î¿ö¼­¶óµµ ±× °ªÀ» ´Ù »ç¿ëÇÏ·Á°í ÇÕ´Ï´Ù. ±×·¡¼­ ¶§·Î´Â ÇÕ¸®ÀûÀÎ ¼±ÅÃÀ» ¸øÇÏ´Â °æ¿ìµµ Àִµ¥, ÀÌ°ÍÀ» '¸Å¸ôºñ¿ëÀÇ ¿À·ù'(sunk cost fallacy)¶ó°í ÇÑ´ä´Ï´Ù.


- Sunk Cost
´Â ±â¾÷»Ó ¾Æ´Ï¶ó °³ÀÎÀûÀÎ ¿©·¯ »óȲ¿¡¼­µµ ¹ß»ýÇϴµ¥ °æ¸¶³ª º¹±Ç, Ä«Áö³ë¿¡¼­ÀÇ °·ºí µîµîÀÇ ¿À¶ô¿¡¼­µµ
óÀ½ ¸î ¹ø Çغ¸°í ¾È µÇ´Â °ÍÀ» ±ú´Ý°í Æ÷±âÇÑ´Ù¸é ¸Å¹°ºñ¿ëÀº Àû¾îÁý´Ï´Ù. ±×·¯³ª º»Àü½É¸® ¶§¹®¿¡ »ç¶÷µéÀº ½±°Ô ±×¸¸µÎÁö ¸øÇØ °è¼ÓÇؼ­ ÅõÀÚ¸¦ ÇÏ°í, °á±¹ ¸Å¹°ºñ¿ëÀº °è¼Ó ´Ã¾î³¯ ¼ö ¹Û¿¡ ¾ø´Â°ÅÁÒ.

                                                              

ÇÕ¸®Àû ¼Òºñ¸¦ À§ÇÑ ¸Å¸ô ºñ¿ëÀÇ ÀÌ¿ëÀ» ½ÇõÇսôÙ^-^

 

 

 

 

 

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