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°Ô½ÃÀÏ : 2019.09.19
[°³²YBM ÅäÇÃ] ¹èÁÖÀº½ÜÀÇ ÅäÇùè°æÁö½Ä – ¸Å¸ôºñ¿ë (sunk cost)
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ÅäÇà ½ÃÇè¿¡ ÀÚÁÖ ³ª¿À´Â ¸Å¸ôºñ¿ë, sunk cost¸¦ ¾Ë¾Æº¸°Ú½À´Ï´Ù!!!
¸Å¸ôºñ¿ë(sunk cost): ÀÌ¹Ì ÅõÀÚ¸¦ Çϰųª ÁöÃâÀ» Çؼ ´Ù½Ã ȸº¹ÇÏ´Â °ÍÀÌ ¾î·Á¿î ºñ¿ëÀ» ¶æÇÏ´Â ¿ë¾î!
A cost that has already been incurred and thus cannot be recovered. A sunk cost differs from other, future costs that a business may face, such as inventory costs or R&D expenses, because it has already happened. Sunks costs are independent of any event that may occur in the future.
- »ç¶÷µéÀº º»Àü½É¸®°¡ Àֱ⠶§¹®¿¡ ÅõÀÚÇϰųª ÁöºÒÇÑ ºñ¿ëÀÌ ¾Æ±î¿ö¼¶óµµ ±× °ªÀ» ´Ù »ç¿ëÇÏ·Á°í ÇÕ´Ï´Ù. ±×·¡¼ ¶§·Î´Â ÇÕ¸®ÀûÀÎ ¼±ÅÃÀ» ¸øÇÏ´Â °æ¿ìµµ Àִµ¥, ÀÌ°ÍÀ» '¸Å¸ôºñ¿ëÀÇ ¿À·ù'(sunk cost fallacy)¶ó°í ÇÑ´ä´Ï´Ù.
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